In the first paragraph, explain how you know of the company, state the job you are interested in, and describe how you fit the company’s needs. This is your opportunity to explain to the employer why you are an excellent candidate for the position. What do I write in a cover letter?Ī cover letter typically consists of three short paragraphs. Here are some tips to help your cover letter become an effective marketing tool. While a resume or CV may summarize your credentials and work experience, a cover letter demonstrates how you can apply your experiences to the position you are applying for. One way to set yourself apart from other applicants is by submitting a cover letter with your resume or Curriculum Vitae (CV).